(CALGARY, AB and Secaucus, NJ) - Major League Lacrosse
announced the addition of 'RepeatSeat' to the League's growing list of business
partners. RepeatSeat has developed a complete series of online ticketing solutions,
which can each be customized to fit every Team's unique needs and local market
conditions. RepeatSeat will bring its Primary Ticketing, Group Sales, Season
Ticket Renewal, Season Ticket Sales and Ticket Management modules to the League
for implementation this season. The multi-year agreement between the League
and RepeatSeat starts with the upcoming 2002 season, set to begin this June.
"We are very pleased to welcome RepeatSeat to the League," said MLL Executive
Director Matt Pace. "Access to RepeatSeat's comprehensive and flexible
suite of ticketing solutions empowers our ticketing professionals with the
tools required to continue building and strengthening our Brands, increasing
our market share while strengthening season ticket holder loyalty and creating
new incremental bottom line profits. We wanted to make MLL game tickets
as widely and easily accessible to as many lacrosse fans as possible"
said Pace. "Forming our partnership with an industry leader such as
RepeatSeat is undoubtedly the best way to achieve this objective".
"This announcement represents yet another step in our strategy to solidify our
position as the leading provider of customized league-wide ticketing programs.
Major League Lacrosse is the preeminent professional outdoor lacrosse league
in North America and we look forward to a long and successful relationship
with MLL", said George Davidson, President of RepeatSeat. "RepeatSeat
has perfected a complete series of flexible ticketing products which will
bring real value to the League, its member Teams and their fans over the
coming years. We are very excited to be part of the excitement and look
forward to being an integral part of the action".
Since 1999, RepeatSeat has delivered cost savings and additional revenue streams
for sports franchises and performing arts groups throughout North America.
For more information, contact Russ Andrew, Vice President of Sports &
Entertainment at RepeatSeat, 1-403-515-6981 or email russ@repeatseat.com.
Major League Lacrosse, a six-team professional outdoor lacrosse league, was founded
in 1999 by fitness entrepreneur Jake Steinfeld, CEO of Body by Jake Enterprises,
and partners Dave Morrow, a former champion lacrosse player and now CEO
of Warrior Lacrosse, a leading global provider of innovative and high performance
lacrosse equipment; and Timothy B. Robertson, former CEO of The Family Channel
and the current chairman of Bay Shore Enterprises, L.L.C., an investment
holding company with activities in international media and Internet technology
ventures. MLL commenced play in June of 2001 with each team playing a 14-game
schedule (seven home/seven away). The League's Championship Weekend was
played over Labor Day weekend at Kennedy Stadium in Bridgeport, Conn. with
the Long Island Lizards capturing the inaugural MLL Title. The first-ever
MLL LacrosseStar Game was played before a standing-room only crowd at The
Ballpark at Harbor Yard in Bridgeport on Thursday, August 2. League information
can be found at www.majorleaguelacrosse.com.
